It appears that the experiment was a success after all and not just the gimmick people said it was, well, according to this post on the NME website it is.
The major facts that can be garnered so far:
# Lots of people paid bugger all for it.
# It made more money than all the sales of ‘Hail To A Thief’.
# 100,000 copies of the box-set were sold – One of which I own.
# Most copies were download through torrents.
Why not say something